Mobclix deal with Gap is latest chapter in startup's success - Los Angeles Business from bizjournals:

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Partner with and launch a contest for applicationn developers to design the next big iPhonr application for the iconicretaiol brand. For , the Gap contest is the most recentr good newsin what’s proving to be a good year in the mobilr app space for the young company. It’s the only mobilee app platform thatprovides analytics, monetization through advertisingh and distribution for application developers.
About 3,500 iPhone applicationsx now use Mobclix’ After being featured in the Business Journal’s Pitchn section, the fledgling year-old company was able to close an angelo roundof funding, and it is looking to be profitablew in the next six to eight The company has 20 people working at its officees in the Palo Alto-basef Plug and Play Tech Center. It is also addingf a number of internas overthe summer. Working with app developersx “takes a lot of educatiom and hand-holding,” said Mobclix co-founder Krishnw Subramanian.
“In the iPhone app world, therde is a new wave of developerxs who are very excited abougt the space and traffic and Onlythey don’t know how much money they should be he said. But the market is maturing, he said. A developef doesn’t have the same budget as a brand, but many are beginninbg to realize the value of advertisinyg because incrementally they get more downloads asa “They’re asking, ‘Does it make sense to put out a .99-cenyt app, or will users play this for three months and we can also make more moneh off the ad revenue?’” Subramanianm said.
“We’re seeing a viral and it comes down to givint developers the features they need to help them with optimizatiomn and the analyticsto cross-check the data.” For app developer Mike president of FlipSide5, whose gamexs include Mancala, Oort Storm and Touch Hockey, Mobclis offers rates higher than most otheer ad networks, as well as the platforkm for app development “They offere a lot of things the others don’t, such as Facebook integration, and Twitter integration, and widgetes so people can see and self-promote games,” Sanford “They are very unique in how they operatew and what they offer.
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