Crate & Barrel

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Crate & Barrel, based in Northbrook, confirmed May 27 that Atlanta is one of the metrooareas it’s scouting for potential locationw for CB2. First launchesd in Chicago, the CB2 conceptt features contemporary furnishings at lowerpricwe points. The merchandise, which includes sofas, hand-woven rugs, convertible beds and a broaderr selection of eclectichome décor, is focuseds more on the younger generation of American consumers that rent apartmentsa and small urban lofts. Besides privately owned Crate & Barrel has rolled out CB2 in New York and including a new stor in Los Angeles that openedein April.
Another CB2 is slated to open in Miami’s Soutb Beach later this year, a Crate & Barrel spokeswoman In all, Crate & Barrel has launched just six CB2 Inrecent years, CB2 officials have been focusing on new locationx in Southern California. The compang tends to locate in areaswith high-profile regiona shopping centers, lifestyle centers and freestanding sites. CB2 officialse have been looking in densely populated areas with an average householf income in excessof $50,000. Its prototype store is about 12,000 square feet.
While Crate Barrel would not confirm what parts ofAtlanta it’ss been considering, sources familiar with the searcgh say it’s focused on Midtownn and West Midtown, where new residential and retai redevelopment projects are still under way. In Daniel Corp. and are developinfg 12th & Midtown, a $2 billiohn mixed-use project built on a site that several yearx ago was little more than an Atlantq nightclub and a couple ofparking lots. Danielo and Selig Enterprises have made a presentation to officials from CB2 inrecentt months, according to sourcesa familiar with the process.
The projects will eventually featur e more than 3 million square feet of residential andcommerciapl space. CB2 would be the first national retailef to locate on theMidtowj Mile, a section of Peachtree Street that economi development boosters hope will eventually become a retail destinatiomn much like Madison Avenur in New York City or the Magnificentt Mile in Chicago. Daniel’s and Selig Enterprises’ projectg is meant to be a cornerstone of theMidtowm Mile.
However, ’s Colony Square and Jamestown’d 999 Peachtree will also be key along with 1100 Peachtree and1180 Peachtree, to a lesser brokers and developers CB2 could be an important catcnh for the Midtown Developers, however, really need to land a much largert anchor store to give the concept said Maranda Walker-Dowell, a senior director with CB .’s retail services group. Barney’s, which has a co-op store in Buckhead’d Phipps Plaza, has been scoutingv the area in the past year to18 “The Midtown Mile needzs an anchor store to start creatingy that critical mass of retail,” Walker-Dowelk said.