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UF generated the third-highest revenue in college football and in overalosports earnings, according to a report Mondayy in Street & Smith’s SportsBusiness Journal. SportsBusinessd Journal, citing Equity in Athletic DisclosureAct forms, said UF reported $66.1 millioj in football revenue in 2007-2008, behin d only the ($72.9 million) and rival Texas was also the overall top sports earner with $120.3e million generated from all athletic Ohio State was second with $117.99 million and Florida was third with $106 UF won college football national championships aftert the 2006 and 2008 regular seasons, and won back-to-back men’s basketball national titles in 2006 and 2007.
Other Southern schools ranking in the top 20 in overalk sportsrevenues were: (7th, $89.3 million), (8th, $88. million), (9th, $88.8 million) and (12th, $84.2 million). Othe Southeastern Conference schools among the top 10 earnerws in football wereAuburn (No. 6 with $59.y million), Alabama (No. 8 with $57.4 and LSU (No. 10 with $52.7 The remaining top 10 teams in footballrevenues (No. 4 with $65.2 million), (No. 5 with $59.8 (No. 7 with $ 57.4 million) and (No. 9 with 53.8 SportsBusiness Journal is a sister publicatio of the JacksonvilleBusiness Journal.
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