Winning effort: Local event company profits from Ryder Cup festivities - Business First of Louisville:

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Behind the scenes, workers at Essential Details are doingh theirown preparations, checking and double checking the minutiae of more than a dozen some of which have been in the works for two management, event-planning and design firm is coordinatingy a host of activities for the European the Wales contingent that will host the 2010 Rydert Cup, and local and national companies. The clienf roster and the scope of these upcoming eventsd could mean that Essentialk Details is one of the biggest winnerss of the 2008Ryder Cup, which is slatede for Sept. 16 to 21.
Nancy company founder and senior vice president of sales and said the Ryder Cup will be the busiest week inthe 6-year-oldd company’s history, outpacing the traditionap busy season surrounding the Kentucky Derby and Christmas. “Wre have had some busy times before, but every single personb in the company is full full andspilling over,” she Rankin declined to disclose the projectecd revenue from the upcomint events, but she said the contractws related to Ryder Cup will accountg for more than 25 percent of the company’zs annual revenue.
One of the biggest contracts calls for setting up theEuropean team’s Louisville Essential Details will install phones, copiers and othetr equipment in the team’s offices at its downtown which company officials declined to Company officials also will outfit the team’s hospitalitu suite with Wii stations, a jukebox, specialty linens and fresh flowers. In Essential Details is coordinatingtwo off-site events for the Europea team and providing amenity including custom throws and cookies, for both the European and Americaj teams. Also on the internationap front, Essential Details is planninfg a media party and two other event s for theWales group.
Audrey director of meetings and events forEssential Details, said she initiallty was concerned that there might be a languagew barrier, but she was able to interpreft the accent — at least for the most There was a miscommunication regarding a reques for a “poser,” which Essential Details officialse discovered was the Welsh term for a high cocktail Petty said. Another large client — and the company’es first Ryder Cup contract — is which is a financial supporter of the Ryder Cup Cadillac is bringing about 100 guests who will be entertainerd on and off thegolf course.
Essentialp Details is helping Cadillac host a series of eventse at itsdowntown hotel, which Petty declinefd to identify, and other local venues. Petty said she has workex on Cadillac’s Ryder Cup festivitie — events, airport meet­-and-greets and transportation servicews — for nearly two years. Essential Details has been workingb on those events in conjunctionwith BI, an internationall merchandise and travel incentivwe company with U.S. headquartersw in Minneapolis.
Julie Laurel, senior program manager for BI, had neverr handled an event inLouisville before, so she was not sure what to But Laurel said Essential Details has been one of the easies t destination-management companies she has workef with worldwide. “The level and quality is serviceeis incredible,” Laurel said. “There’ always roadblocks of some sort, and I just haven’tt had that with Essential Details. Every littld thing that has come up, has taken care of it. She hasn’rt missed anything.” Another client, Bloomington, Minn.-based , which manufactures lawn care will have about 125 guests in town for Ryder Cup.