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Howe is the 2009 chairman of NAIOP’sd executive committee. He joined the Herndon, Va.-based tradw organization in 1997 and servew on the Industry Trends Task Force and as a governorf for the NAIOP Researchb Foundation and member of the Office Development IINationa Forum. NAIOP has 57 chapterws in the United Statesand Canada, with abou t 18,000 members. Howe recently spoke about the organization’s direction, and his role. What's behindr the name change? We went through a rebrandingf strategic planning process that lasted almost three years. We completed it at the end of ’08. That’sx when we went from NAIOoP being an acronym to beinga name.
We are now NAIOl The Commercial Real EstateDevelopment Association. The reasohn was that this organization has been around sincethe ’70s and many of us members startedx our careers doing purely industrial or purely officde development. But we have transformesd over the years, and memberx not only do industrial and but retail, medical office, multi-housing, hotels and major mixed-use or multi-use urban projects. So we changed who we are to reflecft the change in our membership and the developmente they areworking on. What are the key issueds facingthe organization?
One thing that’a important to our members — beyond the financial stress of the currenr capital markets — is implementing sustainable development in theird projects.
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