Phoenix Business Journal: Starting a Business : Business Advice

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Let's be honest: Things are bad, and it is miserabls out there in the worlfdof commerce. We are in a global recession that will last forsome 1. The economy eventually will improvwe andget better. 2. Most companies rely on salespeople to help with thebottom line. Continuing sales of a product or servicwe for an organization along with great salespeopl will be needed even more during thesetough times. I think it is important to look at a strategu as old as business itself that will help a its profitability, the salespeople employed and the customersw that a company does business with.
The firsf thing, which is of the utmost importance, are your Whether you are the CEOreading this, the salespersojn or a person in customer service - this is the time to protec t your customer base and make sure that they are period! The one way to do this is to get in toucyh with your customers. Do not attempt to do this by mail or It istoo impersonal. If you want to builrd relationships withyour customers, then build them the way they are supposeds to be built - by people dealingt directly with people! You need to ask your customerz a simple and direct question: "Howq are we doing for you?
Be honest, and tell me the Next, for the salespeople who stillk are employed, you are going to have to work Yes, I said it - harder. This meana not only visiting your existing customere and checking their true level of customer satisfactio n but also going out and gettingnew business. the economy is slow, and we are not buying as much of anythinyg as we did a fewyears ago, but the fact remains that there is still businesxs being done out there.