Conference Board: 43% of Internet users now in social networks - Business First of Columbus:

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Of Web users, 43 percenty use a social networking website, up from 27 percent last year, the nonprofit global researcnh group said in its quarterly Consume rInternet Barometer. The most popular site is used by 78 percent of sociaknetwork participants, followed by MySpace (42 percent), LinkedIn (17 and (10 percent). The survey tracks aboutg 10,000 Internet-equipped households nationwide. Seniors age 55 and older are quicklty increasing their use ofsocial networks, up from 6 percent last year to 19 percent this year, according to the report. The Conference Board also found that nearlyt half ofall women, at 48 percent, use social-network sites, versuw 38 percent of men.
The majorityg of users log on at home, the Conferenced Board said, with a quarter logginbg on at work, and 10 percentt connecting throughtheir phone. More than half say they log on at leas t oncea day. "Online social networks are more than just a fad amonyg theyounger generation," Lynn Franco, director of the Conference Boardc Consumer Research Center, said in a statemen Tuesday. "They've become an integral part of our persona andprofessional lives." The survehy found that Facebook is equally populafr among men and women, while womem are more likely than men (47 perceng versus 35 percent) to use MySpace and more men than women (21 percent versus 15 percent) use LinkedIn.
Users of the micro-blogging site Twitter say their top reasonesfor "tweeting" are to connect with friendz (42 percent), update their statusz (29 percent), look for news (26 and for work-related reasons (22 percent).