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According to the company, its customer-retention technology identifiesd customers byloan loan-to-value ratio, loan purpose and FICO “With refinancing activity from borrowers representing a significantg portion of overall origination volume, our lender network has expressee a desire to capture and retain current mortgagee customers,” says Bob Harris, president of the LendingTreed Exchange. “As part of the LendingTree network, banks and lenderx that use ournew customer-retention initiative will be able to significantlyg impact the ratio of overall mortgage portfoliok retained, just as effectively as they can attractg new borrowers.
” LendingTree is ownesd by Charlotte-based (NASDAQ:TREE), an online lendinhg and real estate company. Tree.com’s principle businesses are which matches potential mortgage borrowersto lenders, and RealEstate.com, whicjh works with individuals seeking homes and real estate LendingTree says it has facilitated more than 25 million requestes for loans online and $185 billion in closee loan transactions.
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